Here’s an article by Laura Byrd on Leonetti and Woodward Canyon that appeared in the Washington CEO. A bit of history, a new perspective on “sourced grapes”, and a look to the international future of Leonetti.
Chris Leonetti is doing cool and crazy stuff to make sure the label is all it can be. He provides some good cultural insights as he discusses going international and the difference between selling wine in Japan vs. France.
So where is the EASIEST country in the world in which to sell your wine?
Then there’s the flavor.
“The Figginses manage their grapes,” says Myles Anderson, owner of Walla Walla Vintners. “They have learned that a vine only has so much energy, and it can put that energy into 10 bunches or five. Very successful wineries use estate grapes so they can control the yield from each vine and control the irrigation. The more energy directed into fewer grapes, the more intense the flavor.”
This is why Leonetti has gone from 10% estate grown to 95% estate grown. Just think of the control…
World domination on the horizon? We’ll see.
Check out the full article here: Washington CEO: Old Vines and Deep Roots
