Tuesday, September 25th, 2007...8:46 pm
Gary Vaynerchuk does Washington
I know it’s a few weeks old. But I think the Vayniac comments might be worth as much as Gary’s vlog. He also explains the dearth of 2004 Walla Walla wines. The freeze! So many Walla Walla producers made Columbia Valley wine.
There are some fantastic wines produced in the state. And the most important thing is enjoyment. What do you, the drinker, like? I’m pleased with the shift in the wine industry toward simple enjoyment. There is less pretension, more fun. I think Gary is pushing the wine world so far out of its comfort zone that space is made for each of us to spread our elbows, take a deep breath, relax, and discover our own tastes. He’s right. He is transforming the industry. Whether we like it or not.

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